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What strategies can companies adopt to succeed in the Indian snacks market?


The Indian snacks market is a highly competitive and rapidly growing market, with a wide variety of snack options available to consumers. According to a report by ResearchAndMarkets.com, the Indian snacks market is expected to grow at a compound annual growth rate (CAGR) of 9.4% during the period 2021-2026. With such growth opportunities, companies can adopt various strategies to succeed in snacks market size in india.


1. Offer healthy snacks: With an increasing awareness of health and wellness among consumers, there is a growing demand for healthy snack options. Companies can cater to this demand by offering a range of healthy snacks such as baked snacks, roasted nuts, and vegetable chips, which are low in fat and calories. Additionally, companies can also focus on providing snacks made with natural ingredients and without artificial additives, which would appeal to consumers who prefer clean-label products.

2. Leverage local flavors and tastes: The Indian snacks market is diverse, with different regions having their own unique tastes and preferences. Companies can tap into this diversity by offering snacks that cater to local tastes and preferences. For instance, companies can introduce snacks that are flavored with spices such as turmeric, cumin, and coriander, which are commonly used in Indian cuisine. Additionally, companies can also incorporate regional ingredients such as coconut, mango, and tamarind to create unique and authentic flavors.

3. Invest in packaging and branding: Packaging and branding play a crucial role in the success of any product. In the case of snacks, attractive and convenient packaging can help attract consumers and differentiate products from competitors. Additionally, companies can invest in branding efforts that resonate with Indian consumers, such as using Bollywood celebrities to endorse their products or leveraging festivals and cultural events to promote their products.

4. Focus on distribution: The Indian snacks market is highly fragmented, with a large number of small players. To succeed in this market, companies need to have a strong distribution network that can reach consumers across different regions. Companies can leverage technology to improve their distribution capabilities, such as using e-commerce platforms to reach consumers in remote locations. Additionally, companies can also partner with local retailers and distributors to increase their reach and visibility.

5. Innovate with new products: The Indian snacks market is highly dynamic, with consumers always looking for new and innovative snack options. Companies can capitalize on this by constantly innovating and introducing new products that cater to changing consumer tastes and preferences. For instance, companies can introduce snacks made with alternative ingredients such as quinoa, chia seeds, and flax seeds, which are gaining popularity among health-conscious consumers.

6. Offer value for money: The Indian snacks market is price-sensitive, with consumers looking for affordable and value-for-money products. Companies can cater to this demand by offering snacks at competitive prices and by providing discounts and promotions to attract consumers. Additionally, companies can also focus on offering different pack sizes to cater to different consumer segments, such as single-serve packs for on-the-go consumption and family packs for at-home consumption.


In conclusion, the Indian snacks market presents significant growth opportunities for companies that can cater to changing consumer tastes and preferences. By offering healthy snacks, leveraging local flavors, investing in packaging and branding, focusing on distribution, innovating with new products, and offering value for money, companies can succeed in this highly competitive market.


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