Yes, there are certain restrictions on the sale of energy drinks in India. The Food Safety and Standards Authority of India (FSSAI) regulates the manufacture, storage, distribution, sale, and import of energy drinks in India. In this article, we will discuss the restrictions on the sale of energy drinks in India, such as age restrictions and limits on advertising.
Age Restrictions:
There are no specific age restrictions on the sale of energy drinks in India. However, the FSSAI has issued guidelines that recommend that energy drinks should not be consumed by children, pregnant women, and people with certain medical conditions. The FSSAI recommends that energy drinks should not be consumed by children under the age of 18 years.
Advertising Restrictions:
The FSSAI has also issued guidelines on the advertising of energy drinks in India. The guidelines prohibit the use of certain claims, such as "boosts energy" and "improves athletic performance," in the advertising of energy drinks. The guidelines also prohibit the use of images or references to sports, physical activity, or fitness in the advertising of energy drinks. The guidelines also require that energy drink advertisements carry a warning that states "not recommended for children, pregnant women, and people sensitive to caffeine." The warning should be in bold and should occupy at least 25% of the advertisement.
Labeling Requirements:
The FSSAI has also issued labeling requirements for energy drinks in India. Energy drink manufacturers are required to label their products with the amount of caffeine and other stimulants present in the product. The label should also include a warning that states "not recommended for children, pregnant women, and people sensitive to caffeine." The label should also include information about the maximum recommended daily intake of the product.
Import Restrictions:
The import of energy drinks in India is subject to certain restrictions. Energy drink manufacturers are required to obtain a certificate of analysis from an accredited laboratory in the country of origin. The certificate of analysis should confirm that the product complies with the FSSAI's standards for energy drinks.
Conclusion:
In conclusion, there are restrictions on the sale of energy drinks in India. The FSSAI has issued guidelines on age restrictions, advertising restrictions, labeling requirements, and import restrictions for energy drinks. Energy drink manufacturers and sellers are required to comply with these guidelines to ensure that their products are safe for consumption. These guidelines are important to protect the health of consumers, especially children and pregnant women, who are more susceptible to the adverse effects of energy drinks.
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